Ways to work together

No mystery pricing. Here's exactly what everything costs.

Start small, or go all in. Every smaller project counts toward the full program if you decide to keep going.

Start here

Pile o' Content

$1,500

We find the stories hiding in the content you already have.

Send us up to 120 minutes of footage: a podcast, a webinar, a conference talk. My team uses the PSST method to pick and reframe the moments a clipping tool would never choose, and writes hooks and titles that make people stop scrolling.

About 10 short videos, captioned and ready to post
A short "why these work" review
Recommendations for your next podcast, event or shoot: the stories you should capture next

AI tools pick clips by algorithm. We pick them by story.

For your marketing team

PSST Idea Workshop

$2,500 virtual half-day

$3,500 in-person half-day, Austin

Your marketing team leaves with a huge list of fresh content ideas, ready to produce.

A hands-on session in my creative method, the Puppy Sharkcano Superhero Theorem: how to take the topics you "have to" talk about and turn them into videos people actually want to share.

Half a day of working on your real topics, not theory
Your ideas, cleaned up and prioritized, sent after the session

And if you need help producing all those ideas, that's what I'm here for.

For your leadership team

Executive On-Camera Coaching

$1,500 per executive

A 2-hour filmed session. We record, review the "game tape" together, and leave your leader with a plan for sounding like themselves on camera.

Add it to any package, or book it on its own
Great before a launch, a keynote, or a big video push

The full program

Fractional Head of Video

$7,500 setup, first 30 days: strategy, branded templates, coaching, first videos

$5,000/month, 6-month minimum

I run your video program, with my writers and crew behind me.

Data deep dive and video strategy
Branded video templates built for your company
Ideas from the PSST method and scripts from my writers' room
Filming (iPhone and good lighting; a pro camera crew is available as an add-on)
On-camera coaching for your leaders
Editing, publishing and a monthly report on what's working

I take on one new program each month, so every client gets my full attention.

Try us first, and it counts

The price of a Pile o' Content, a PSST Idea Workshop or Executive On-Camera Coaching is credited toward your program setup if you sign within 60 days.

Do the math

Compared to building a video team in-house

	Hiring in-house	San Fenix program
Head of Video	Job postings commonly list $120K–$190K salary, plus benefits	Included
Video editor	About $59K average salary in Austin, plus benefits	Included
Writers, camera crew, gear, software	Extra	Included (pro crew available as an add-on)
Time to first video	Months to recruit, hire and ramp up	First month
First-year cost	Roughly $180K–$250K in salaries alone	$67,500 ($7,500 setup + 12 × $5,000)

Salary figures: Head of Video ranges from 2026 job postings on ZipRecruiter; video editor average from PayScale (Austin, TX). Benefits, payroll taxes and equipment add more on top.

Let's make video the easy part.

A free 30-minute intro call. We'll talk about where video fits in your goals, and I'll tell you honestly whether I can help.

Book an intro call